Online video is social – easily shared and easily consumed. I’ve been watching statistics for 3 of our latest LibraryYOU videos and analyzing how people are finding out about them. Here are my little case studies:
Case #1: How to Start Your Own Vegetable Garden
The Power of Facebook
This video came with a built-in fan base. The contributor is the farmer at Stone Farms, owned by the Stone Brewing Company here in Escondido. Stone has a wildly successful restaurant that is always packed and some of the ingredients are grown at their new organic farm. We were so pleased that they agreed to be part of LibraryYOU and they seemed to be pleased with the video because they posted it on their Twitter and Facebook pages. I watched this weekend as the number of views skyrocketed to a record 450 and was happy to see that their fans liked the video. Someone even said a nice thing about our library on their Facebook post:
Case #2: Being a Patient Advocate
Our patient advocate video is a real tear jerker. Our contributor, Rhonda Hayes, shares what she learned by helping both her husband and he daughter through their near back-to-back cancer treatments. Her patient advocacy tips will help anyone who is caring for a loved one facing a long-term hospital stay.
Rhonda embedded her LibraryYOU video on her website where many people have been watching it and linking over to the LibraryYOU site for more information. Her site refers more traffic to LibraryYOU than any other.
Case #3: Quilting Techniques – Foldy Stuff
Our quilting contributor, Donna Poster, was already a TV star when she found us. She had been on HGTV’s Simply Quilts program 4 times. She has a great reputation in the quilting world so her video attracts a lot of Google traffic for keywords like “quilts by Donna Poster” and “simply quilts tv show foldy stuff”. All of our videos are doing well in Google search results (depending on the search words, of course). Google tends to rank video rather high, even if we are using Vimeo and not their Youtube.